Integrated Tourism Digital Board

Figure 1. Group photo after ITDB installation is complete

ITDB is our effort in conducting digital branding in the creative industry and tourism sector in Kepulauan Sula Regency. Static and dynamic systems are combined to make branding efforts able to capture the opportunities of economic globalization and digitalization which are currently changing very significantly. Through this combination of digital branding systems, we try to package local potential and wisdom online by creating Instagram, YouTube, and Pikat Pesona Sula Website channels that have been integrated with each other. This dynamic digital system can be accessed via a barcode or link that has been listed on the tourism information board that has been installed at Tanjung Waka Beach. At the link https://linktr.ee/pikatpesonasula, visitors to Tanjung Waka Beach can access various other interesting information related to our social media, destination locations connected to Google Maps, to event calendars that can later become references for tourists.

Figure 2. The ITDB installation process is a collaborative process

The ITDB that has been installed on Tanjung Waka Beach has a strategic location close to the main entertainment stage along the beach. This tourism board not only displays barcodes and links that can be dynamically accessed by visitors and even the general public all over the world, but also presents information on tourism locations and recommendations for selected tourist attractions accompanied by photos. The installation of the ITDB was carried out through mutual cooperation by the people of Fatkauyon Village accompanied by the Head of Fatkauyon Village on Saturday, June 8, 2024. It is hoped that the installation of the ITDB which integrates static and dynamic systems can be an effort to encourage wider promotion of tourism and the creative industry.